Marketers are noticing a troubling trend:impressions remain strong, but clicks are declining. This isn’t a tracking issue t’s a structural change. AI-powered search, summaries and assistants are redefining how users
Marketers are noticing a troubling trend:impressions remain strong, but clicks are declining. This isn’t a tracking issue t’s a structural
Artificial intelligence in marketing has moved beyond assistance. In 2026, we are entering the era of agentic AI marketing where
Beyond the Hype | Why Capital is Funding Antifragile AI Projects, Not Just Startups I didn’t fly from Sydney to
TL;DR: SEO isn’t dead, but discovery has a new layer: AI answer engines that summarise, compare and recommend. GEO (Generative
TL;DR: “Agentic commerce” is the shift from AI that suggests to AI that acts — researching, comparing, shortlisting and shaping
Let’s be honest. The days of hiring a generalist agency to “sprinkle some keywords” and run a few prompts are
Get your daily recap of the latest search news, advice, and trends.
