The End of Clicks? How AI Is Redefining Digital Marketing Visibility
Marketers are noticing a troubling trend:impressions remain strong, but clicks are declining. This isn’t a tracking issue t’s a structural change. AI-powered search, summaries and assistants are redefining how users discover information. Visibility now happens before the click, and often without one at all. Why Clicks Are Declining Across Channels Several shifts are happening simultaneously: […]
Agentic AI Marketing: How Autonomous AI Agents Are Reshaping Digital Campaigns in 2026
Artificial intelligence in marketing has moved beyond assistance. In 2026, we are entering the era of agentic AI marketing where autonomous AI agents don’t just support teams, but actively plan, execute and optimise campaigns with minimal human input. This shift is redefining how digital marketing teams operate, how decisions are made, and what “automation” truly […]
At the Centre of Miami’s AI Evolution
Beyond the Hype | Why Capital is Funding Antifragile AI Projects, Not Just Startups I didn’t fly from Sydney to Miami looking for headlines; I went looking for a signal. What I found wasn’t opportunistic enthusiasm it was structural conviction. Behind the waterfront venues and polished tech summits, something fundamental is happening in Miami’s ecosystem: […]
GEO for Startups: Optimise for AI Search Answers
TL;DR: SEO isn’t dead, but discovery has a new layer: AI answer engines that summarise, compare and recommend. GEO (Generative Engine Optimisation) is how startups become understandable, credible and reusable inside AI answers — without relying on brand fame or massive budgets. What is GEO (and what it isn’t)? GEO is: making your content and […]
Agentic Commerce: AI Shopping Agents for Ecommerce
TL;DR: “Agentic commerce” is the shift from AI that suggests to AI that acts — researching, comparing, shortlisting and shaping what customers buy. The fastest wins aren’t flashy: they’re operational. If your product data is messy, your PDPs are vague, or your shipping/returns are unclear, you’ll lose visibility in the new decision layer. What is […]
Your “AI SEO” strategy is failing because you hired a marketer, NOT an engineer.
Let’s be honest. The days of hiring a generalist agency to “sprinkle some keywords” and run a few prompts are over. If your agency is fluffing about, claiming to be an AI know-it-all without a dedicated technical team, they are just taking your money. Here is the absolute truth about Generative Engine Optimisation (GEO) and […]
From ChatGPT to AI Agents: The New Era of Personalised Marketing
Search engines are evolving faster than ever, and artificial intelligence is at the heart of this transformation.
The Future of SEO: How AI Is Redefining Search and Content Strategy
Search engines are evolving faster than ever, and artificial intelligence is at the heart of this transformation.
The Rise of AI-Driven Marketing: How Artificial Intelligence Is Transforming the Way Brands Grow
Artificial intelligence has quickly shifted from a distant, futuristic idea to a practical engine driving modern marketing.
How Google Discover really works: insights from Leadership in SEO
A recent deep dive published by Leadership in SEO provides one of the clearest explanations to date of how Google Discover chooses which articles, videos, and pages to show users.
